 |
 |
|
|
|
 |
The shoe has an upper comprised of organic cotton and a base originating from industrial grown corn
Global sportswear and fitness brand Reebok has launched a “Cotton + Corn” sustainable products initiative, which will bring plant-based footwear to the market later this year.
Developed by the Reebok Future team, the project looks to create shoes “made from things that grow.” The first release will be a shoe that has an upper comprised of organic cotton and a base originating from industrial grown corn – a non-food source.
Reebok has partnered with DuPont Tate & Lyle Bio Products, a leading manufacturer of high-performance bio-based solutions for the project.
“This is really just the first step for us,” said Bill McInnis, head of Reebok Future. “With Cotton + Corn we’re focused on all three phases of the product lifecycle.
“First, with product development we’re using materials that grow and can be replenished, rather than the petroleum-based materials commonly used today.
“Second, when the product hits the market we know our consumers don’t want to sacrifice on how shoes look and perform.
“Finally, we care about what happens to the shoes when people are done with them. So we’ve focused on plant-based materials such as corn and cotton at the beginning, and compostability in the end.”
|
 |
|
|
|
Connect with
fitness-kit.net |
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
Dr Jonathan Leary
The CEO of Remedy Place talks about growing the company’s concept of ‘social wellness’, and the launch of its new and free holistic fitness education platform
View feature>> |
|
|
|
| |
 |
|
IndigoFitness
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost 30 years, offering expert advice on everything from flooring types, to equipment mix, to the best utilisation of space.
View full profile>> |
|
|
 |
To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or
email [email protected] |
|
|
|
|
|
To advertise your product and
reach over 57,000 leisure buyers
call +44 (0)1462 431385 |
|
|
