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31 Jan 2017 Misfit and Bitwalking partnership turns physical activity into an earning opportunity Supplier: Misfit More Misfit details
The partnership allow Misfit users to generate ‘walking dollars’ directly from their devices. US-based activity tracker supplier Misfit has teamed up with digital crypto-currency provider Bitwalking to make it possible for people to earn money while getting physically active.
The partnership, announced on 26 October, will bring currency mining to wearable devices by allowing Misfit users to generate ‘walking dollars’ (W$) directly from their devices.
This digital currency can then be spent at the Bitwalking Store and third party partners or can be traded with other users.
Misfit is the first wearable technology brand to become Bitwalking-certified.
“Your steps convert into currency; a step is worth the same value no matter who or where you are,” said Nissan Bahar, CEO of Bitwalking.
Preston Moxcey, general manager of Misfit, added: “Incentives work? – ?and they can help people stay motivated to be active. Bitwalking amplifies the impact Misfit can have through innovations in mobile currency.”
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