Following the successful launch and product development of the first 360 Play centre, DPL will open another, larger centre at Stevenage Leisure Park, with a planned opening date of late 2011.

DPL's sister company, DP Associates, has been working on concept designs, master plans, planning applications and more for the project for the past six months, with planning approval being granted at the end of August.

The new centre, at more than 24,000sq ft, will feature a wide range of children's/family orientated activities and attractions now key to the 360 Play brand experience.

There will be three main zones offering different types of experience, encompassing physical play, creative play and skills play.

Rising through the centre of the building and forming the core activity for physical play will be a major three storey play structure with a variety of slides, climbing elements, obstacles, crawl through tubes, ball zones and other familiar soft play features.