Thursday 28 January 2021 | The search engine for fitness buyers
Company profile

Prime Play
6700 McMillan Way
Richmond, BC
V6W 1J7
Tel: +1 604 232 4505
Fax: +1 604 232 4605

Seth Foster, VP of sales USA

Foam Factory by Prime Play

Background briefing
Prime Play by WhiteWater was founded in 1993, and in 2001 it became a division of the organisation WhiteWater West Industries Ltd.
Geoff Chutter is the founder, president and CEO of WhiteWater West Industries Ltd. Other key stakeholders include: Andrew Wray, VP sales & marketing; Mike Heaven, COO; and Doug Heke, regional sales manager.

Main services
Prime Play has been creating active attractions that are fun for the entire family for nearly 20 years. As a world leader in the design and manufacture of active play attractions, Prime Play brings a world of imagination to life.
Prime Play products include the Adventure Trail, Sky Trail® Ropes Course, CTS Zip Lines, Soft Contained Play, Climbing Walls, The Dig, Foam Factory®, Ballocity™, Cushie Collection, Toddler Play, Spinning Rapids™ Ride, Water Coaster™ and the AquaCourse™.

Additional services
Prime Play’s in-house team of industry experts also provides a range of services: ranging from architecture, designing and theming to manufacturing, project management, installation and retrofitting.

Unique Selling points
We specialise in masterplanning, integrated product mix and turn key operations.

Key customers
Family entertainment centres, amusement and theme parks, waterparks, bowling centres, zoos and aquariums, museums and recreation centres, hotels and resorts, restaurants and cruise ships.

Where in the world?
WhiteWater distributes to over 100 countries worldwide. All continents except for Antarctica.

2013/14 trade shows

Key personnel
Seth Foster, VP of sales, USA.

What the clients say
“To create the industry’s first on-board ropes course we would need the expertise of Prime Play. From the beginning, they were able to solve our engineering challenges and balance the need for family fun.”
Lania Rittenhouse, vice president of product development, Carnival Cruise Lines
“The new Ballocity™ and ropes course have sparked increased interest. This is the third I’ve purchased and all of them are still attracting guests and operating perfectly.”
Eric Barnes, owner, Thrill It Fun Centre, Orange, CA, USA
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Diary dates
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02-04 Feb 2021
Spatex 2021

Ericsson Exhibition Hall, Ricoh Arena Coventry
United Kingdom
08-28 Apr 2021
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