|6700 McMillan Way
||+1 604 232 4505
||+1 604 232 4605
|Seth Foster, VP of sales USA
|Foam Factory by Prime Play
Prime Play by WhiteWater was founded in
1993, and in 2001 it became a division of
the organisation WhiteWater West Industries
Geoff Chutter is the founder, president
and CEO of WhiteWater West Industries Ltd.
Other key stakeholders include: Andrew Wray,
VP sales & marketing; Mike Heaven, COO;
and Doug Heke, regional sales manager.
Prime Play has been creating active attractions
that are fun for the entire family
for nearly 20 years. As a world leader in
the design and manufacture of active play
attractions, Prime Play brings a world of
imagination to life.
Prime Play products include the Adventure
Trail, Sky Trail® Ropes Course, CTS Zip Lines,
Soft Contained Play, Climbing Walls, The Dig,
Foam Factory®, Ballocity™, Cushie Collection,
Toddler Play, Spinning Rapids™ Ride,
Water Coaster™ and the AquaCourse™.
Prime Play’s in-house team of industry
experts also provides a range of services:
ranging from architecture, designing and
theming to manufacturing, project management,
installation and retrofitting.
Unique Selling points
We specialise in masterplanning, integrated
product mix and turn key operations.
Family entertainment centres, amusement
and theme parks, waterparks, bowling centres,
zoos and aquariums, museums and
recreation centres, hotels and resorts, restaurants
and cruise ships.
Where in the world?
WhiteWater distributes to over 100 countries
worldwide. All continents except for
2013/14 trade shows
CAE; RAAPA; DEAL; AALARA; LAAE; IAAPA;
AZA; EAS; and WWA.
Seth Foster, VP of sales, USA.
What the clients say
“To create the industry’s first on-board
ropes course we would need the expertise of Prime Play. From the beginning, they
were able to solve our engineering challenges
and balance the need for family fun.”
Lania Rittenhouse, vice president of product
development, Carnival Cruise Lines
“The new Ballocity™ and ropes course have
sparked increased interest. This is the third
I’ve purchased and all of them are still attracting
guests and operating perfectly.”
Eric Barnes, owner, Thrill It Fun Centre,
Orange, CA, USA