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Company profile

The D2F Group
Unit 32 Wornal Park
HP18 9PH
United Kingdom
Tel: 0845 862 5350

John Lofting - National Fitness Sales Manager

The Xcube Apex With wall ladder system

About us
The D2F Group provide innovative Rewards, Fulfilment and Technology solutions which drive sales and deliver cost savings to retail and fitness operators. D2F are known for their customised incentive campaigns that drive membership sales and referrals. In addition, D2F Fitness provides bespoke functional fitness solutions - driven by the XCUBE. The XCUBE enables you to take advantage of the latest functional training principles - delivering innovation, safe and effective group training solutions, and incremental PT revenue generating opportunities. The D2F Fitness team ensure efficiency and consistency in planning your top up spend on Functional, Free weight, and Studio equipment – including gym layout, design, and REPS accredited training.

Parent company
D2F Group.

Product range
- D2F Rewards – Customised rewards campaigns for membership sales, referrals and retention strategies.
- D2F Fitness – Design and equip your studio or functional training space with innovative and core branded fitness products.
- D2F Technology – Bespoke platforms built In House providing customised eCommerce and Social Media solutions.

Key customers
DLL, Fitness First, Harpers, Marriott, LivingWell, Everyone Active, Impulse Leisure, Nuffield, Alliance Leisure, 3D Leisure, Club Moativation, Better (GLL), LA Fitness, Diageo,, MCC, Glasgow 2014.

Shows attending in 2013
IHRSA, FIA Flame Conference and Flame Awards, LIW, SIBEC.

Key personnel
Danny Oliver - Commercial Director
John Lofting - National Fitness Sales Manager

Client testimonial
“D2F provides David Lloyd Leisure with a fully managed on line solution that saves time and money - Enabling us to offer a compelling / cost effective service to our members. We have consistently received excellent service from D2F and work closely with them to develop new ways of rewarding our members. We highly recommend their services.” Suzanne Hall, New Member Acquisition Manager – David Lloyd Leisure
Fitness jobs
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General Manager
Salary: Excellent salary plus benefits
Location:Taunton, UK
Company: Everyone Active
Assistant Development Officer (Active Lifestyles)
Salary: Band D (scp 5-6 £19,321 - £19,698)
Location:Sefton, Liverpool, UK
Company: Sefton Council
Membership Experience Team Member
Salary: £8.72 per hour + Commission
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Assistant Manager
Salary: £20K Basic circa
Location:Leeds, UK
Company: Coach Gyms
Fitness news
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25 Jan 2021
Sport Wales offers £2.5k grants to PTs, fitness instructors and coaches as part of £14m recovery package

Fitness instructors, personal trainers, coaches and other self-employed physical activity workers in Wales are being given extra financial support through Sport Wales.
20 Jan 2021
Parliamentary Petition calls for gyms to reopen first after lockdown

HCM editor, Liz Terry, has launched a Parliamentary Petition calling for gyms to be in the first wave of reopenings after the lockdown and for the government to fund a 'Work Out to Help Out' scheme.
Diary dates
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02-04 Feb 2021
Spatex 2021

Ericsson Exhibition Hall, Ricoh Arena Coventry
United Kingdom
08-28 Apr 2021
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18-19 Apr 2021
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