Friday 07 August 2020 | The search engine for fitness buyers
Company profile

Unit 14, Graylands Estate
Langhurstwood Road
RH12 4QD
Tel: +44 (0)1403 266000

Marcus Kingwell, CEO

About us
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD UK’s remit is to increase participation in group exercise. They do this in a variety of ways including instructor training and development, projects and partnerships, technology innovation and organisational support.

Training and development: EMD UK is an Active IQ approved training provider, offering a range of Level 2 and Level 3 qualifications, including Pilates, Aqua, DFQ and Group Training to Music (formerly Exercise to Music).

As an NGB, EMD UK is passionate about industry standards and ensuring instructors have the skills and tools needed to do their jobs. In 2018, EMD UK partnered with Active IQ in developing a brand-new qualification for the industry; the Level 2 Group Training Qualification. This fresh qualification is focused on coaching protocols needed to run classes such as HIIT, boot camps and circuits. They have now developed a CPD option for this course, enabling the likes of personal trainers to increase their earning potential through upskilling on a two-day workshop.

EMD UK is also the home of the Dance Fitness Qualification (DFQ). This qualification is unique to EMD UK and is the only qualification in the industry focused on those looking to instruct dance fitness classes.

Find more information on all qualifications here.

Projects and partnerships: We work on a variety of different projects, aimed at encouraging more people to get active through group exercise. The opportunities we provide create positive impacts on the health of many. We work closely with This Girl Can and the NHS, as well as Sport England projects to get inactive people moving.

classfinder: EMD UK is the proud owner of classfinder; the UK’s largest directory of group exercise classes. Built with significant investment from Sport England, the classfinder search engine is powered by open data, making it incredibly easy for anyone to find a group exercise class. The site is used by national campaigns such as This Girl Can and Moving Medicine, as well as leisure providers such as Everyone Active and GLL. Visit classfinder here.

Instructor and organisational support: EMD UK offer a range support services for instructors and fitness brands. Instructors can benefit from training bursaries, support packages, preferential insurance, discounted PPL, a wealth of online resources and a dedicated support team.

EMD UK have a range of options for fitness brands, including support in starting up, regular business reviews, access to funding pots and more.

Key customers
Group exercise instructors, aspiring instructors, group exercise brands, leisure operators, health clubs, the sport and physical activity sector

Event attendance
• EMD UK are proud to sponsor all Why Sport Conferences throughout 2019, as well as providing speaking slots at all four.
• EMD UK are proud to be headline sponsor of the National Community Fitness Awards.
• EMD UK will be attending the ukactive National Summit.

Key personnel
Brett Pearson – Head of Sales and Marketing
Shelley Meyern – Head of Business Development
Gillian Reeves – Head of Instructor Development
Sarah Leeves – Marketing Manager
Fitness jobs
Powered by
Energybase Duty Manager
Salary: starting from £30,350 per annum
Location:London, UK
Company: University of London
General Manager
Salary: Competitive
Location:Gateshead, UK
Company: truGym
Personal Trainer
Salary: Competitive
Location:Chelmsley Wood
Company: energie fitness
Personal Trainer
Salary: Self-employed
Location:Catford, London, UK
Company: énergie group
Fitness news
Powered by
06 Aug 2020
Planet Fitness share price holds steady despite Q2 losses of US$29.2m

Planet Fitness' share price on the New York Stock Exchange has remained steady at between US$49 and US$52 as the markets react well to the posting of quarterly earnings, despite the gym chain reporting big drops in both revenue and profit during Q2 2020.
04 Aug 2020
Planet Fitness and Life Time gym chains make face masks mandatory at all times, apart from when working out

Two of the largest health club operators in the US have announced that members and guests will be required to wear face masks when entering and exiting their facilities and when walking around the gym.
Diary dates
Powered by
13-15 Aug 2020
FIBO China

National Exhibition and Convention Centre Shanghai
16-19 Aug 2020
SPATEC Spring North America

Ritz-Carlton Miami
United States
16-19 Aug 2020
The WELL Conference

Fairmont Scottsdale Princess Scottsdale
United States
Property & tenders
Powered by
Exciting leisure farm opportunity
Location: Waltham Abbey, Essex
Company:Lee Valley Regional Park Authority


To advertise your product and
reach over 57,000 leisure buyers
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd