Wednesday 20 October 2021 | fitness-kit.net: The search engine for fitness buyers
Company profile

Matrix
Address:
East Court
Riverside Park
Campbell Road
Stoke on Trent
Staffordshire
ST4 4DA
Tel: +44(0)800 389 6078
Fax: +44 (0)1782 644365
Website: www.matrixfitness.co.uk
 

James Blower, sales director hospitality & wellness EMEA & APAC


Background
Matrix Fitness – one of the world’s leading commercial fitness brands – is a division of Johnson Health Tech, founded in 1975.

Preferred by some of the world’s finest hotels and resorts, Matrix offers an array of premium cardio, strength, and integrated technology solutions, which support the demands of boutique hotels and spas and enable customers to create an inspirational fitness experience for their guests with minimal effort – regardless of size or budget.

With more than four decades of experience in the fitness industry and an extensive understanding of user behaviour, Matrix knows what guests expect from their workouts, and the company’s goal is to help the customer to deliver that and more.

Main products and services
Matrix strives to offer innovative and aspirational equipment that will captivate users, is easy to maintain, facilitates wellness programming, and delivers the best return on investment.

• CARDIO: Intuitive operations on the company’s full range of stylish, durable cardio equipment make it easy for guests to get on and go, while its consoles provide the most cutting-edge, fully integrated entertainment options, from regular television programming to Internet connectivity and virtual workouts.

• STRENGTH: Matrix offers an extensive strength range to enable the customer to address all end-user needs and craft a fitness experience tailored to each individual guest profile. Durable finishes keep products looking new, and simple operation makes them easy for guests to navigate.

USPs
The Matrix ethos spurs innovation and values creative problem-solving. As a result, the company has set the standards for which others strive to, and its drive for excellence ensures the needs of customers are always met.

Top clients
Hyatt, Four Seasons Hotels & Resorts, Marriott Hotels, Accor, Carlson Rezidor Hotel Group, InterContinental Hotels Group, Wyndham Hotels & Resorts, Starwood Hotels & Resorts, Club Med.

Where in the world?
30 wholly-owned subsidiaries, and a distributor and service network in 60+ countries.

Future plans
Matrix launched the Glute Trainer, activating bar-hip thrusting without the difficulty and discomfort of free weights, and the Connexus Compact and Column, part of the extended Connexus line. Matrix have also announced MX4 Active, a safe and effective small group training programming solution designed to meet the needs of ageing individuals and those with a low baseline fitness.

With a drive to combat ‘Fitness Failure Syndrome’ by helping clubs to increase retention through their Connected Solutions offering, Matrix continue to focus on aspirational technology solutions, meeting the needs of the customer and metrics that matter through their Target Training Cycles.

As a total solutions partner, Matrix continues to deliver a range of services working in collaboration with selected and talented partners to provide customers with bespoke packages to suit all needs.

Who’s who?
Matthew Pengelly, UK managing director; James Blower, sales director hospitality & wellness EMEA & APAC; Nigel Tapping, head of sector hospitality.

What the clients say
“The original solutions offered by Matrix help us deliver exceptional guest experiences, and, coupled with its exceptional customer service, make Matrix an ideal preferred supplier for Marriott Hotels.”
Alison Ainsworth, senior director of golf, leisure & spa operations Europe, Marriott Hotels
 
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