Thursday 14 November 2019 | fitness-kit.net: The search engine for fitness buyers

07 Oct 2019

Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar

Supplier: Eleiko

More Eleiko details
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar, a deadlift bar that is designed to make this type of training more accessible for everyone.

The company say that the bar, which had its official launch earlier this year, had been very well received, as it meets the current demand for lifting equipment among an increasingly wide group of fitness enthusiasts.

Erik Blomberg, CEO of Eleiko, said: "Deadlifting is typically done by people who are in to weightlifting, but we have designed a deadlift bar that makes it much more accessible."

The Öppen bar is a space-saving solution that is designed to make training more inclusive to a wide group of users. It rests on durable rubber feet that provide stable upright storage, as well as raise the 'sleeves' for unencumbered loading and unloading of bumpers and plates, thus solving a common problem with regular trap bars.

Not just for deadlifting, the company has produced a training video highlighting some of the lifts achievable with the bar, including lunges, rows, tricep kickbacks, skull crushers, shoulder presses and camber squats.

The Öppen has already been purchased by a wide variety of facilities in the UK, from personal training studios, to sports clubs and health and fitness chains catering to a wide range of exercisers. Clients include David Lloyd Leisure, Third Space and Nuffield Health.

The launch of the Öppen Deadlift Bar is part of the Swedish group's efforts to widen its market potential beyond strength and conditioning facilities - with products that make it easier to cater to the demand for weightlifting equipment in mainstream fitness clubs.


Supplier: Eleiko
London London
We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, quality and performance, to develop the future of strength training. We create products that push the boundaries of performance and unlock human potential, products that build strength on and off the lifting platform and enable outstanding performance in sports and in life.

From world famous barbells to bespoke rigs and silent platforms, our focus is on innovation, quality and performance. The Eleiko product range also includes the finest dumbbells, kettlebells racks and benches. Aside from strength and functional equipment, Eleiko also provides education to compliment our range of products, from online product training for staff to hosting specific courses to develop trainers within the business.

Web: www.eleiko.com

Click here to visit Eleiko's leisure-kit listing


Connect with
fitness-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Interview

Tanni Grey-Thompson

The time has come for government to act with urgency and focus for the health of the nation, says the ukactive chair
View feature>>
Catalogue gallery
 
Company profile
 
Sparcstudio Ltd

The company was established by Beverley Bayes, Neil Fairplay and Tom Howell, who have over 20 years’ experience in spa and wellness design.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Fitness jobs
Powered by
leisureopportunities.com
Leisure Attendant
Salary:
Location:Ilkeston, UK
Company: Legacy Leisure
More>>
Skytrail Instructor - Part Time
Salary: £8.21 per hour
Location:Long Eaton, Nottingham, UK
Company: Legacy Leisure
More>>
Skytrain Instructor - Casual
Salary: £8.21 per hour
Location:Long Eaton, Nottingham, Derbyshire, UK
Company: Legacy Leisure
More>>
Skytrail Instructor
Salary: £8.21 per hour
Location:Long Eaton, Nottingham, Derbyshire, UK
Company: Legacy Leisure
More>>
 
Fitness news
Powered by
leisureopportunities.com
14 Nov 2019
Activity Alliance calls on political parties to commit to an 'inclusive, active nation' ahead of general election

Disability sports charity Activity Alliance has called on political parties to commit to giving disabled people 'equal opportunities to live full and active lives'.
More>>
13 Nov 2019
Beachbody Live to cease operations in March 2020

Beachbody – the global fitness brand behind Insanity and P90X – has announced that it is to axe Beachbody Live, its instructor training and group exercise provider arm.
More>>
 
Diary dates
Powered by
leisurediary.com
13-15 Nov 2019
Cosmoprof Asia Hong Kong

Hong Kong Convention & Exhibition Centre
Hong Kong SAR
More>>
18-19 Nov 2019
European Health Prevention Day

Chamber of Commerce (IHK) Wiesbaden
Germany
More>>
28 Nov 2019
Bali Wellness Summit

Alila Seminyak Bali
Indonesia
More>>
 
Property & tenders
Powered by
leisureproperty.com
Expression of Interest in the management and maintenance of the sport and community facilities in Fairfields, Milton Keynes.
Location:
Company:Milton Keynes
More>>
Expressions of interest to identify suitable operator to assume the operation of swimming lake at Beckenham Place Park
Location: South East London
Company:Lewisham Council
More>>
Sale of Exceptional Development Site: Portugal's first truly holistic wellness retreat
Location:
Company:Cadavais Investimentos Turisticos
More>>

 

To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd