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ADVERTORIAL

CoverMe Fitness launches to revolutionise group exercise gig economy

Supplier: CoverMe

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The Gym Group founder and executive chair, John Treharne, and Emma Barry, global fitness authority and co-founder of Good Soul Hunting, have joined CoverMe as non-executive directors

photo: CoverMe Fitness

A new on-demand group exercise class cover app, CoverMe Fitness, is set to revolutionise the fitness industry, allowing club managers to source the best freelance exercise instructors in less than 30 seconds.
CoverMe’s algorithm matches inspirational, qualified and insured freelance instructors, vetted by CoverMe’s own in-house team, with gyms and studios to minimise timetable disruption, factoring in skills, proximity and availability – all in real-time – so managers can source and book class cover in just three simple steps.
CoverMe’s unique QR code system scans instructors in/out of clubs, so managers can track who’s in the building and when, and generate class cover reports and automatic invoices.
Created as a prototype in 2018, the innovative technology has attracted the attention of industry heavyweights including The Gym Group founder and executive chair, John Treharne, and Emma Barry, global fitness authority and co-founder of Good Soul Hunting, who have joined CoverMe as non-executive directors.
Treharne says: “This is a fantastic concept and exactly what all class operators need to enhance efficiency and member satisfaction levels and avoid the frustration of classes being cancelled or changed at short notice.”
CoverMe’s head of sales, Nik Leeke, explains: “Instructors are critical to the group exercise experience, yet finding cover is one area of the fitness industry yet to benefit from technology. CoverMe is a real-time community, streamlining cover provision quickly, reliably and safely, so your in-house team can focus on the member experience instead.
“CoverMe can also be used to manage, engage and retain existing talent and to source new talent to lead permanent classes with our Audition Finder. And, because instructors earn points or badges for each class they teach, clubs can recognise their talented group exercise community for their loyalty with additional rewards.”
In an ongoing pilot study at a club with 150 live classes a week, jobs were posted within 72 hours of the CoverMe app going live, with 95 per cent of cover roles accepted in less than 20 minutes of posting. On average, 97 per cent of group exercise classes requiring cover, get cover.
To find out more visit CoverMe’s official website, register your interest here or download the app directly on either an android or IOS device.
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