Sunday 25 February 2024 | The search engine for fitness buyers

28 Feb 2023

HITIO Gym franchise hits the UK to tackle adolescent inactivity

Supplier: HITIO Gym

More HITIO Gym details
The concept combines traditional gym offerings with the best of martial arts and is targeted towards family training
photo: HITIO Gym
HITIO Gym, which has experienced major success in Scandinavia, entered the UK market in 2022 with two franchisee clubs opening in Orpington and Hoxton.

The concept combines traditional gym offerings with the best of martial arts and is targeted towards family training. The company has more than 30 centres across Norway and has accelerated growth plans with additional franchises scheduled to open across the UK in 2023 and beyond.

Encouraging junior participation is key to the model and HITIO reports that 40 per cent of the average membership base at its locations is under 16. The clubs offer a full spectrum of martial arts and wellbeing classes from junior kickboxing, Jiu Jitsu to Yoga and Pilates.

The current data presented by various organisations such as the World Health Organisation (WHO), National Library of Medicine as well as the NHS and many others, clearly states the concern with adolescent physical inactivity levels and how this is linked to key global health problems, including cardio-metabolic and mental health disorders.

The data shows that obesity and mental health problems may become auxiliary drivers of physical inactivity, further increasing the risk of morbidity and mortality.

HITIO CEO, Per Pedersen, says: “There are no other performers in this niche and the results we see from our franchisees speak for themselves. Families want to train and exercise together and HITIO ensures that recreation time supports the family unit and helps it build strong foundations.

“Our model is built to support and help overcome the challenges of inactivity and the data from studies clearly states that supportive social and built environments are key drivers of adolescent activity behaviour. HITIO is built on this foundation of change.”

On 21 January, Pedersen visited the UK to support the team at the Orpington club with their first-year celebrations. This event saw the launch of the local schools support programme, ‘FIT FUNDS’ another key growth area for HITIO franchisees.

Manisha Nagpal, managing director of HITIO Gym Orpington, said: ”We recognise that to train as a family and build and support our community is such a huge opportunity to encourage, partnership, team and fun. But most of all, it’s a healthy activity for families to enjoy together.”

To find out more, visit HITIO’s official website.

Supplier: HITIO Gym

Launched in Norway, HITIO Gym provides a franchise option for family training with a view to helping improving adolescent inactivity levels.

Click here to visit HITIO Gym's leisure-kit listing

Connect with
View issue contents
Sign up:
Instant Alerts/zines

Print edition

Find the right products and services for your company
News search
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

+44 (0)1462 431385

The power of placebo

Researchers in Norway have found that people who believe workouts are customised for them achieve better results
View feature>>
Catalogue gallery
Company profile
Life Fitness

The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access to tailored solutions they need to target every segment of the fitness market.
View full profile>>

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Fitness jobs
Powered by
Sport Facilities Assistant and Lifeguard
Salary: £25,000pa + excellent benefits
Location:Chelmsford, UK
Company: New Hall School
Recreation Assistant/Lifeguard (NPLQ required)
Salary: 9.50 ph
Company: Everyone Active
Recreation Assistant (Dry Site)
Salary: Competitive
Location:Market Rasen
Company: Everyone Active
Fitness Motivator and Personal Trainer
Company: Everyone Active
Fitness news
Powered by
23 Feb 2024
Planet Fitness gears up to enter Spain after a strong year-end

As Planet Fitness announces strong year-end results there are reports the company is planning a move into the Spanish market.
23 Feb 2024
Eight leisure operators issued warnings over the use of biometric data

The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be used for attendance checks and the resulting salary payments.
Diary dates
Powered by
02-04 Mar 2024
World Spa & Wellness Conference

Excel exhibition and conference centre London
United Kingdom
20-20 Mar 2024
Global Massage Makes Me Happy & Healthy Day

United States
20-22 Mar 2024
APSWC Round Table & APSWC Awards 2024

The Salil Hotel Riverside, Bangkok Bangkok
Property & tenders
Powered by
30 acres at Clays Lane, Debden Green, Loughton
Location: Loughton, IG10
Company:Knight Frank
Tender: retail units at The Engine Yard, Belvoir Castle
Location: Grantham, Leicestershire
Company:Belvoir Castle
To Let – Potterne Park Sports Ground
Location: Verwood, Dorset

To advertise your product and
reach over 57,000 leisure buyers
+44 (0)1462 431385

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd