Tuesday 31 January 2023 | fitness-kit.net: The search engine for fitness buyers

13 Jan 2023

LCI Productions delivered 20m projection mapped tree at Longleat’s Festival of Light

Supplier: LCI Productions

More LCI Productions details
LCI Productions designed the 20m projection-mapped Christmas tree show
photo: Image: LCI Productions
The Festival of Light returned to Longleat Safari & Adventure Park in Wiltshire, UK, at Christmas after a two-year hiatus due to COVID-19, placing storytelling at the heart of the experience.

The Wondrous Worlds of Roald Dahl trail invited visitors to meet their favourite childhood characters from the Road Dahl collections including James and the Giant Peach, Fantastic Mr Fox, Matilda, The Twits and Danny Champion of the World. The lantern trail illuminated more than 30 acres of the park using projection mapping and light displays.

“The IP for Roald Dahl was secured back in 2019 and the team unanimously agreed that it would be a fantastic family favourite to return with,” said Daisy Mercedes, event & product development manager at Longleat Safari & Adventure Park.

“Every year we come up with a new narrative for the lanterns and use audio, and lighting effects to bring the stories to life and create an enchanting experience for visitors. The creation and planning of the lantern show took more than two years – finally opening the park with such a unique theme was an incredible experience.”

The annual Festival of Light also features a 20m projection mapped Christmas tree which marks the end of the lantern trail. The concept and design of the tree was delivered by design specialists LCI Productions.

“The tree forms part of a projection mapped show, which uses a 52m-wide Longleat stable building to project upon, said LCI Productions design director Rob Paul.

“We designed the tree using more than 100,000 LEDs – it's controlled by 14 pixelators, each of which run on 24 light chains. We programme these to create animated sequences, controlled using a 2x2 Disguise media server.”

LCI delivered the full audio, visual and lighting production, including technical design, concept creation, original media and audio scores, installation, show programming and onsite maintenance throughout the live dates. This included hand stitching the LEDs on to the rolled steel tree frame to form an accurate grid pattern.

“The original content has been created by our in-house team of character artists, animators and motion graphic experts to include festive imagery and mischievous elves who pop up in the windows in between shows, each with a story to tell,” said Paul.

“Looking ahead, we’d love to expand this part of the light festival,” said Mercedes.
“We’d like to extend the storytelling section of the show and create more interactive elements for the audience to get involved with. We’ll be exploring new technologies that we can bring in to further enhance the experience using more advanced mapping techniques and LED pixels. 2023 is certainly set to be another busy and exciting year.”

Supplier: LCI Productions

Web: www.lciproductions.com

Click here to visit LCI Productions's leisure-kit listing

Connect with
View issue contents
Sign up:
Instant Alerts/zines

Print edition

Find the right products and services for your company
News search
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

+44 (0)1462 431385
2023 Vision: Suppliers

Peter Croft, Perfect Gym

View feature>>
Catalogue gallery
Company profile
GeoSpa Germany GmbH

GeoSpa is strongly positioned in terms of its ability to work closely with architects, designers, consultants and hotel brands.
View full profile>>

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Fitness jobs
Powered by
Operations Assistant
Salary: £19,333 to £20,134pa
Location:Fallowfield, Manchester, UK
Company: Manchester Metropolitan University
Fitness Motivator and Personal Trainer
Location:St Albans
Company: Everyone Active
Operations Assistant/Lifeguard
Salary: Competitive salary
Location:Sevenoaks, UK
Company: Everyone Active
Contract Activity & Wellbeing Manager
Salary: £25,000pa
Location:Solihull, UK
Company: Everyone Active
Fitness news
Powered by
31 Jan 2023
This indoor gaming bike only lets you play if you pedal

Norwegian startup Play Pulse is preparing to launch its indoor gaming bike in April 2023.
31 Jan 2023
Self Esteem brands launches HIIT concept Basecamp Fitness in Australia as Sumhiit Fitness

Basecamp Fitness – a 35-minute workout concept owned by Self Esteem Brands – will be launched into the Australian market as Sumhiit Fitness through the Collective Wellness Group (CWG).
Diary dates
Powered by
31 Jan - 02 Feb 2023
Spatex 2023

Coventry Building Society Arena Coventry
United Kingdom
05-06 Mar 2023
World Spa & Wellness Conference

Excel exhibition and conference centre London
United Kingdom
05-06 Mar 2023
CryoCON 2023

Renaissance at Plano Legacy West Hotel Dallas
United States
Property & tenders
Powered by
Tender: Forestry Commission - Forest Nets Concession Opportunity
Location: 15 Concessions across the nation's forests
Company:Forestry England
Tender: Copper Box Arena
Location: Queen Elizabeth Olympic Park, London
Company:London Legacy Development Corporation
Tender: London Aquatics Centre
Location: Queen Elizabeth Olympic Park, London
Company:London Legacy Development Corporation

To advertise your product and
reach over 57,000 leisure buyers
+44 (0)1462 431385

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd