Thursday 24 October 2019 | fitness-kit.net: The search engine for fitness buyers

08 Oct 2019

OM4 launches inclusive skincare brand

Supplier: OM4Men

More OM4Men details
HAIA was formulated to promote a healthy skin microbiome
OM4, a product house specialising in male skincare, has created a new skincare brand designed to celebrate inclusivity.

Called HAIA, short for Happy As I Am, the range is both gender neutral and inclusive. It is separated into five colour-coded collections, each with its own selection of cleansers, toners, serums, moisturisers, eye care products and masks. Each product bears its own affirmation, such as 'I am confident', 'I am bold', 'I am worthy'.

Formulated to promote a healthy skin microbiome, the products feature naturally-derived ingredients, including extremophiles, microorganisms that exist in extreme conditions, and mesonutrients, antioxidants found in superfoods, as well as plant stem cells and bioferments.

The company has also developed an accompanying app, available through its website, that will offer practical advice on how to implement affirmations in everyday life. It features animated characters, designed to reflect the brand's diverse target audience, and a virtual selfie derm-analysis tool that offers personalised product recommendations.

"Since beauty and belonging are such cultural drivers, our goal was to create a clean and inclusive skincare brand to help change the idea of living up to the social norm and remind you to love exactly who you are every day," explains OM4 CEO Mike Bruggeman.


Supplier: OM4Men

OM4 (Organic Male) is an organic men’s skin care line, designed exclusively for male skin. OM4 uses only the highest quality food grade organic and natural ingredients with the belief that science exists within nature and requires minimal human intervention. Precise formulations of natural, and whenever possible organic and biodynamic botanicals, yield OM4’s distinctive results. OM4 does not use harmful chemicals, parabens, sodium lauryl sulfate, additives, and only enough preservation (as naturally occurring as possible) to ensure an effective product with a minimum shelf life of 18 months.
Web: om4men.com

Click here to visit OM4Men's leisure-kit listing


Connect with
fitness-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Promotional feature

BLK Box

A partnership between Pure Gym and BLK BOX is challenging the low-cost model
View feature>>
Catalogue gallery
 
Company profile
 
Matrix Fitness

At Matrix Fitness our goal is to make commercial grade fitness equipment that stands out, rises above, and sets new industry standards in the process.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Fitness jobs
Powered by
leisureopportunities.com
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location:Swansea, UK
Company: The Gym Group
More>>
Duty Manager
Salary:
Location:Exeter, UK
Company: Legacy Leisure
More>>
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location:Canning Town, London, UK
Company: The Gym Group
More>>
Finance Manager
Salary: Competitive Salary and Benefits
Location:Croydon, UK
Company: The Gym Group
More>>
 
Fitness news
Powered by
leisureopportunities.com
23 Oct 2019
New #LoveSwimming campaign to tackle worrying trend: one in three English adults cannot swim

Latest figures from Swim England show that 14.2 million adults – 31 per cent of those aged 16 or older – cannot swim one length of a 25m pool.
More>>
23 Oct 2019
New York’s Blum Center offers brain optimisation programme

New York’s Blum Center for Health, a functional health facility, is offering a personalised, non- invasive, neuro-enhancement programme.
More>>
 
Diary dates
Powered by
leisurediary.com
20-30 Oct 2019
World Leisure Expo & Forum

Hangzhou International Expo Center Hangzhou
China
More>>
03-06 Nov 2019
SPATEC Fall North America

Four Seasons Resort and Club Dallas
United States
More>>
04-08 Nov 2019
MIOFF Russia Fitness Week

Expocentre, pav. 7 Moscow
Russia
More>>
 
Property & tenders
Powered by
leisureproperty.com
Huddersfield Leisure Centre – Climbing Wall Operation
Location:
Company:Kirklees Active Leisure
More>>
Sale of Exceptional Development Site: Portugal's first truly holistic wellness retreat
Location:
Company:Cadavais Investimentos Turisticos
More>>
TO LET: ESTABLISHED OUTDOOR ACTIVITY CENTRE
Location:
Company:Savills
More>>

 

To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd