Wednesday 22 September 2021 | fitness-kit.net: The search engine for fitness buyers

Advertorial
Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue

Supplier: Fisikal

More Fisikal details
Fisikal first started working with Surge back in 2017
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.

“Until recently our e-marketing software did not talk to our digital business management system,” explains James Nuttall, finance director.

“This was an inefficient and ineffective administrative nightmare. In order to tailor marketing to our various audiences depending on where they were on their Surge journey– e.g. prospect, member or former member – we needed to manually download selected data from Fisikal and transport it into the e-marketing platform.

“This was time-consuming and open to error.

“Over the course of the last few months, while the business was unable to welcome users to experience our studios due to Covid induced lockdown restrictions, we set about creating a connected digital ecosystem that enables our various software providers to talk to each other, seamlessly sharing data in real time.

“As our incumbent ‘engine house’ or business management system, Fisikal needed to be absolutely central to the integration.

“I’m pleased to say, what we have created is working beautifully. We swapped out our standalone original e-marketing platform and replaced it with HubSpot which – using the Zapier platform as a ‘connector’ – is seamlessly integrated with Fisikal.

“Now, key events in our customer life-cycle are tracked and recorded providing real-time visibility as to where that individual is on their journey with us.

“Each time Fisikal records an interaction that moves a person along their journey, for example from prospect to paying member, the information is automatically updated in HubSpot, ensuing that our communication and targeted marketing to them remains relevant.

“The integration has transformed our business,” declares Nuttall.

“The team now has confidence that the data they’re using to target key audiences is current and accurate. They’re also saving hours and hours in time previously spent manually exporting and importing information.

“When we brought Fisikal onboard as our digital business management solution, we wanted a partner which would grow and evolve with the needs of our business. This is yet another example of how Fisikal is delivering against this need.

“The Fisikal platform offers a huge amount of functionality but is also accepting of the fact that integration with other software providers is critical to be able to meet all the needs of a business.

“We now have a beautifully connected ecosystem of software platforms all working together to deliver business efficiencies and drive revenues. Perfect timing as we start to bounce back from the impact of Covid-19.”

Fisikal first started working with Surge back in 2017.

Then Surge was just one site in London. Now the top end EMS brand has added two further studios with further growth ambitions over the coming years.

Rob Lander, CEO and Founder at Fisikal, adds: “Surge has always harboured ambitions to extend its reach via the provision of multi-sites both across London and beyond.

“As a result, we’ve developed a platform with a high degree of flexibility both in terms of its own functionality and its ability to integrate with other third-party providers.

“In today’s connected world, an ability to talk and interact with other software providers is an absolute must, offering clients limitless opportunities to drive business efficiencies and exemplary end-user experiences.”

To find out more about Fisikal, head to its official website and to find out more about Surge visit this link.


Supplier: Fisikal
London UK
Interactive software solutions for the health & fitness industry.
Web: www.fisikal.com

Click here to visit Fisikal's leisure-kit listing


Connect with
fitness-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
fitness-kit.net

Product innovation

HCM reveals new launches from Eleiko, Ecore, Venueserve and OpsPal
View feature>>
Catalogue gallery
 
Company profile
 
The D2F Group

The D2F Group provide innovative Reward, Fulfilment and Technology solutions which drive sales and deliver cost savings to retail and fitness operators.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Fitness jobs
Powered by
leisureopportunities.com
Membership Sales Advisor
Salary: Competitive
Location:Cheltenham, UK
Company: énergie Fitness
More>>
Sales Prospector
Salary: Competitive
Location:Cheltenham, UK
Company: énergie Fitness
More>>
Active Communities Manager
Salary: Competitive
Location:West Midlands, UK
Company: Everyone Active
More>>
Food & Beverage Supervisor
Salary: Competitive
Location:Scarborough
Company: Everyone Active
More>>
 
Fitness news
Powered by
leisureopportunities.com
22 Sep 2021
Sibec Europe cancelled

The Sibec Europe show, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, has been cancelled.
More>>
22 Sep 2021
Swim England: 2,000 pools in danger of being lost forever

Swim England has warned that 2,000 swimming pools could be lost forever unless the government and local authorities "act immediately" and invest in replacing or refurbishing ageing facilities.
More>>
 
Diary dates
Powered by
leisurediary.com
21-24 Sep 2021
Interbad

Messe Stuttgart
Germany
More>>
26 Sep 2021
We Work Well North America

The Langham Huntington Pasadena
United States
More>>
04-06 Oct 2021
Cancer Care - An Integrative Approach. A tpot Virtual Health & Wellness Education Conference

Online

More>>
 
Property & tenders
Powered by
leisureproperty.com
Commercial Opportunity for the development of new attractions at Campus West
Location: Welwyn Garden City
Company:Welwyn Hatfield Borough Council
More>>
Tender opportunity for Sports Academy at Lilleshall National Sports & Conferencing Centre
Location: Newport, Shropshire
Company:Lilleshall Sports Academy
More>>
Expressions of Interest Invited for the Caban at Pendine Sands
Location: Pendine Sands, Carmarthenshire
Company:Carmarthenshire County Council
More>>

 

To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd