Thursday 20 January 2022 | The search engine for fitness buyers

20 Dec 2021

Everlast expand into gyms with inaugural opening in Denton

Supplier: Core Health & Fitness

More Core Health & Fitness details
Everlast, the brand of choice for generations of world champion athletes, is set to open its brand new concept club combining the best of fitness studios, combat sports and the functional gym floor.

The gym showcases weightlifting, HIIT and bootcamp style classes for all fitness levels – as well as an incredible free weights area with no shortage of top of the range equipment from the iconic brands within the Core Health & Fitness equipment portfolio;
• Star Trac cardio equipment.
• StairMaster HIIT products, including the infamous Gauntlet.
• Nautilus strength, including Inspiration, Impact and Leverage ranges.
• AC Sport Schwinn bikes in the group cycling studio – ‘Cranked’.
• Throwdown rigs and accessories for functional fitness.

Everlast Gyms is the ultimate destination for individuals of all abilities and a space for the chance to truly change their fitness regime for the better.

Peter Rigg, director of UK sales for Core Health & Fitness comments: “It’s fantastic to work with Everlast on this exciting new project. The variety of innovative zones gives members a host of options to maximise their training while creating a premium boutique offering at affordable pricing for all.

“The club really makes a statement to the fitness industry with lots more exciting projects to come.”

Denton will also see the creation of new jobs in the area, for gym staff, personal trainers and class instructors.

The gym will open on the 27 December to the public and the first month will be just £5 for the first 500 who join. There will also be an open week from the 13-18 December for people to see the gym with their own eyes, open from 8am-7pm.

Daniel Summerson, head of fitness elevation for Frasers Group said: “We’re absolutely delighted to open our first Everlast Gym concept club in Denton. The new gym opening will provide the people of Denton with a gym they’ve never experienced before which is not often seen at the price range.

“This is a huge moment for the Everlast brand, and with 38 further clubs to be transformed over the next two years, this is just the beginning. We can’t wait to get started and give the people of Denton an affordable, yet luxury gym experience.”

All clubs will feature the latest MyZone heart rate technology, giving gym-goers the opportunity to track exactly how hard they are working while in the gym. The MyZone technology is used by consumers to push people and challenge them – giving them clear goals and results.

Future openings have also been announced, with 38 former DW Fitness Gyms to be transformed over the next 24 months. Starting with Preston in early 2022, the refurbishments will see a new, accessible unique gym experience across the UK.

Supplier: Core Health & Fitness
High Wycombe Buckinghamshire UK
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

We offer the commercial fitness and health club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and more recently Throwdown® for functional fitness.


Click here to visit Core Health & Fitness's leisure-kit listing

Connect with
View issue contents
Sign up:
Instant Alerts/zines

Print edition

Find the right products and services for your company
News search
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

+44 (0)1462 431385
HCM People

Alex Nicholl

The MD of Sweat by BXR on Middle East expansion, working with Anthony Joshua and upcoming openings in the UK and Greece
View feature>>
Catalogue gallery
Company profile
Subtle Energies

Founded in 1993 by Farida Irani as a clinic of natural therapies this background underpins the cutting-edge clinical research and development of the Subtle Energies brand.
View full profile>>

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Fitness jobs
Powered by
Sales and Fitness Coach
Salary: Up to £8.91 per hour
Company: Energie Fitness
Operations Assistant
Salary: Competitive
Location:Rickmansworth, UK
Company: Everyone Active
Operations Assistant
Salary: Competitive
Location:Westminster, London, UK
Company: Everyone Active
Operations Assistant
Salary: Competitive
Location:Kensal Green, London, UK
Company: Everyone Active
Fitness news
Powered by
20 Jan 2022
Celeb-driven brand, FitLab, raises $15m – plans 500 studios with at-home, in-club and events bundled in one membership

Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to more than US$15m.
19 Jan 2022
Trib3 takes fitness to the metaverse in deal to use The Sandbox

Boutique chain Trib3 will become one of the first fitness operators to establish a presence in the metaverse, making its workouts available in The Sandbox.
Diary dates
Powered by
01-03 Feb 2022
Spatex 2022

Coventry Building Society Arena Coventry
United Kingdom
10-14 Mar 2022
Cosmoprof Worldwide Bologna

Fair District Bologna
07-10 Apr 2022
FIBO Global Fitness

Exhibition Centre Cologne
Property & tenders
Powered by
Management of Bilborough College Sports Centre
Location: Bilborough, Nottingham
Company:Bilborough College
Commercial Opportunity for the development of new attractions at Campus West
Location: Welwyn Garden City
Company:Welwyn Hatfield Borough Council
Tender opportunity for Sports Academy at Lilleshall National Sports & Conferencing Centre
Location: Newport, Shropshire
Company:Lilleshall Sports Academy


To advertise your product and
reach over 57,000 leisure buyers
+44 (0)1462 431385

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd