Friday 25 June 2021 | The search engine for fitness buyers

09 May 2021

Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin

Supplier: Les Mills UK

More Les Mills UK details
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.

Creating connections and social experiences among safe club environments will be key to winning members back, with the instructor at the heart of engaging participants and reminding them why live group fitness delivers on those all-important exercise endorphins.

With capacity barriers to overcome, many clubs have taken their class timetable outside by optimising spaces such as car parks, tennis courts and open grass areas. By immediately widening the scope for more class attendance, operators can use outdoor fitness classes as an opportunity to reach new demographics.

But it’s not just outdoor group exercise that clubs can maximise on during this re-opening period. There’s still a strong appetite for a blended approach to online and live group fitness.

Ensuring the value of a membership is maintained beyond a club’s four walls creates a future-proof foundation for lifetime customers with the freedom to pick where they work out.

Now more than ever, a heightened sense of health and wellbeing combined with a longing to sweat amongst fellow fitness friends presents the opportune moment for clubs to bounce back with superstar instructors right behind you, injecting the energy and passion behind those powerful Les Mills programmes.

“We know members are looking to combine live fitness into their digital routines as they return to the gym, with 63 per cent of Les Mills On Demand users interested in trying a live class at a gym or facility upon reopening,” commented Martin Franklin, CEO Les Mills Europe.

“The next proactive steps that clubs can take are crucial in making a speedy recovery; this will prove the fastest way back to full membership, with integrated workout solutions and meeting new consumer needs at the heart of their comeback.”

Supplier: Les Mills UK
London UK
Les Mills is the creator of 20 fitness programs spanning weights-based exercise to cycling, dance, yoga, high-intensity interval training and children’s physical activity. BODYPUMP™, BODYCOMBAT™, RPM™ and LES MILLS GRIT™ are examples of the LES MILLS™ programs available in 17,000 licensed clubs around the globe. Every week millions of people build their fitness with Les Mills. Independent research shows that those attending LES MILLS classes come to their club at least two times more each week than others* and 93% of LES MILLS class attendees recommend their current facility to their friends and family.**

LES MILLS workouts can also be experienced beyond gym walls with the LES MILLS On Demand online streaming service.

Learn more about Les Mills here:


Click here to visit Les Mills UK's leisure-kit listing

Connect with
View issue contents
Sign up:
Instant Alerts/zines

Print edition

Find the right products and services for your company
News search
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

+44 (0)1462 431385

Strong Connections

We’re used to digitised cardio equipment, but now strength is catching up, with the launch of new connected lines, as HCM reports
View feature>>
Catalogue gallery
Company profile
Hepburn Wellness Group

Belgravia Leisure’s Spa and Wellness Group offers spa and wellness feasibility studies, operational design, consultancy and full management of spa and wellness properties.
View full profile>>

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Fitness jobs
Powered by
Self Employed Personal Trainer
Salary: Competitive
Location:Scarborough, UK
Company: Everyone Active
Specialist exercise instructors
Salary: Competitive
Location:Brentford, UK
Company: Brentford Football Club Community Sports Trust
Exercise Referral Instructor
Salary: Competitive
Location:Rossmore, Poole, UK
Company: Everyone Active
Sales Advisor / Club Promoter
Salary: Competitive
Location:Bognor Regis, UK
Company: énergie Fitness
Fitness news
Powered by
24 Jun 2021
Technogym launches new app with revenue-sharing option for gyms

Technogym has launched a new app featuring an AI-powered digital coach.
23 Jun 2021
Barry's signs content partnership with Forme

Forme has signed an exclusive partnership with boutique fitness operator Barry's, the latest sign of the blurring of boundaries between the at-gym and at-home fitness experiences.
Diary dates
Powered by
01-04 Jul 2021

Expo Centre & Riviera di Rimini
09-13 Sep 2021
Cosmoprof Worldwide Bologna

Fair District Bologna
12-15 Sep 2021
Global Beauty & Wellness Exchange | Fall

Eau Palm Beach
United States
Property & tenders
Powered by
Expressions of Interest Invited for the Caban at Pendine Sands
Location: Pendine Sands, Carmarthenshire
Company:Carmarthenshire County Council


To advertise your product and
reach over 57,000 leisure buyers
+44 (0)1462 431385

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd