Friday 19 August 2022 | The search engine for fitness buyers

29 Jul 2022

Phytomer revamps Expert Youth Cream with all-new formula, packaging and fragrance

Supplier: Phytomer

More Phytomer details
Expert Youth Cream has been updated with a new formula, fragrance and more eco-friendly packaging
photo: Phytomer
Expert Youth Wrinkle-Plumping Cream is the latest innovation to be unveiled by marine skincare and spa brand Phytomer.

The anti-ageing product is the newest version of Phytomer’s iconic Expert Youth Cream which has been refreshed with a new formula, packaging and fragrance.

Phytomer has chosen to update the formula with a new star ingredient, red coral, which it claims helps revitalise the skin’s fibroblasts from within to stimulate collagen and densify the dermis. The end result is said to be a reduction in the size and definition of wrinkles.

Brown algae has also been incorporated to help smooth expression lines by regenerating the skin while adenosine, shea butter and Phytomer’s trademark Oligomer blend have been added to ensure the cream offers a nourishing anti-ageing skincare solution.

After working alongside a respected fragrance designer in Grasse, France, Phytomer has also switched up the cream’s fragrance to include notes of blackcurrant, pear, violet jasmine, plum and apple, as well as lily of the valley, sandalwood, musk and cedar wood.

In addition, Phytomer has taken steps to ensure the cream meets high sustainability standards. With 96 per cent of ingredients derived from their natural origin, Phytomer has realised the product using local ingredients sourced near its HQ in Brittany, France, as well as products grown by the brand's in-house laboratory using sustainable cultivation methods.

Expert Youth Cream is also now packaged in a glass jar and outer box, both of which are recyclable.

“Our wrinkle-targeting Expert Youth Cream has been totally revamped to be more eco-friendly and more efficient," explained Mathilde Gédouin-Lagarde, Phytomer deputy GM, "its reboosted marine formula promotes local ingredients from Brittany to visibly smooth and plump up all wrinkles.

“It offers the skin a complete sensory experience with a comforting melting balm texture and a delicate scent of fresh and floral notes that envelops the skin. This new cream is the perfect illustration of how Phytomer can best serve the skin and the sea.”

Supplier: Phytomer
Saint-Malo France
The creation of PHYTOMER in 1972 marked the invention of marine cosmetics: a new form of skin care offering incredible diversity from the marine world as a solution for the world of beauty.

Over the past 40 years, PHYTOMER has developed into a worldwide spa brand present in approximately 10 000 points of sale in 70 countries. The brand's global success is a tribute to the perfect combination of relaxation and results provided by its treatments: the emblematic self-heating mud and unique OLIGOMER®, ensure that all treatments deliver an incredible sensation of well-being while providing immediate and lasting results.

PHYTOMER's renowned team of scientists continuously works on discovering new revolutionary and patented marine ingredients, forming the basis of our sensory-stimulating and highly effective products. The research and production methods ensure irreproachable quality and optimal tolerance.

Driven by the same continuing passion for the sea, PHYTOMER is now more than ever, the embodiment of marine cosmetics of the future. Innovative, relaxing and extremely active, PHYTOMER face and body care represents an invitation to well-being, a marine immersion for healthy, natural, and lasting beauty.

Click here to visit Phytomer's leisure-kit listing

Connect with
View issue contents
Sign up:
Instant Alerts/zines

Print edition

Find the right products and services for your company
News search
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

+44 (0)1462 431385
HCM People

Shannon Hudson

The founder of kickboxing franchise 9Round and IKF Light Middleweight Kickboxing Champion has expanded a single site to 20 countries and 600 locations
View feature>>
Catalogue gallery
Company profile
Mindbody Inc

The mission of MINDBODY is to leverage technology to improve the health and wellness of the world.
View full profile>>

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Fitness jobs
Powered by
Sport and Leisure Assistant
Salary: £19,290-£21,159
Location:Bradbourne Vale Road, Sevenoaks, UK
Company: The Knole Academy
General Manager
Location:Chawton Park Road, Alton, UK
Company: Everyone Active
Leisure Assistant (Lifeguard)
Salary: Up to £9.75 p/h
Location:Bushey, UK
Company: InspireAll
Head of Tennis
Salary: £34,091 - £40,202pa + excellent benefits
Location:Chelmsford, UK
Company: New Hall School
Fitness news
Powered by
18 Aug 2022
Gym membership fees – what's the 'quitting point' when it comes to price increases?

Younger men at independent gyms are more likely than any other consumer group to accept increases in their membership fees, while older women at leisure centres are least accepting of price increases.
18 Aug 2022
Peloton becomes the latest pandemic boomtime business to announce restructuring, as out-of-home fitness bounces back

Peloton is set to axe around 800 jobs, increase the price of its equipment and close some of its retail operations as part of efforts to turn around the decline in its business.
Diary dates
Powered by
12-13 Sep 2022
2022 Salt Therapy Association Conference

Wyndham Lake Buena Vista Disney Springs® Resort Lake Buena Vista
United States
12-14 Sep 2022
Spa Life Ireland

Galgorm Spa & Golf Resort Ballymena
20-23 Sep 2022

Anantara Vilamoura Algarve Resort Quarteira
Property & tenders
Powered by
Tender: Caban at Pendine Sands
Location: Pendine Sands, Carmarthenshire
Company:Carmarthenshire County Council
Market Test Opportunity - Runcorn Swimming Pool
Location: Runcorn
Company:Halton Borough Council
City Centre Gym and Health Club Business Sale
Location: City Centre Location - North of England
Company:Walker Singleton

To advertise your product and
reach over 57,000 leisure buyers
+44 (0)1462 431385

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd