Saturday 08 May 2021 | The search engine for fitness buyers

Connect for success with Precor

Supplier: Precor UK

More Precor UK details
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.

New habits and lifestyles have been made during the pandemic, and the huge surge in online fitness suggests a flexible offering, with digital connectivity at its core, will now be essential to ensure modern members are impressed with your facilities.

A fully connected gym floor is no longer just nice to have, it’s a must-have.

Tom Kivell, fitness development manager at Aneurin Leisure Trust, selected Precor’s Preva alongside Advagym by Sony to ensure a fully connected offer in the Trust’s three newly refurbished sites.

“We wanted to digitise our gym experience, fully connecting cardio and strength so we can set goals, create training plans and track progress to offer a results-based customer experience,” he said.

“This is the way the industry is going; gyms must offer multifunctional connectivity.”

Per Christiansson, CEO of three Formtoppen clubs in Sweden, agreed: “The biggest motivation for adding Advagym to our Precor equipment was being able to interact with members both inside and outside of the gym.

“It ensures they always feel looked after and part of our community, even when they aren’t within the facility. I see connectivity as the future; we plan to create a premium Advagym membership to help us to attract a different customer group at a higher price point.”

For Angelo Buob, Gym Manager at Halle 41 in Switzerland, the benefit of 100 per cent connectivity lies in data: “We’ve installed Advagym on Precor’s Resolute Strength kit and in our free weight areas, on Assault machines and the Queenax.

“Advagym includes a tool which allows operators to analyse data on which machines are most used and the number of repetitions each is doing. This enables me to assess usage and adjust the gym floor accordingly, to constantly optimise based on data-driven facts. We also receive notifications if the kit isn’t running smoothly, so we can immediately take action, which minimises members dissatisfaction.”

One gym already benefiting from that data is Aberdeen Sports Village. Kris McIntosh, health and fitness development manager said: “Preva and Advagym allow us to make data-driven decisions every day. Looking at kit utilisation gives us an idea of occupancy throughout the day, which informs staffing decisions – we now put on more staff at peak times, which has increased customer ratings and we’ve seen a 92 per cent rise in PT revenue.

“During the pandemic, data was invaluable in making staffing decisions, to ensure we had adequate levels but weren’t overstaffed, to make savings on the payroll. When it comes to refreshing our Precor equipment I’ll be able to analyse the selection of kit we have and what’s most- and least-used to better inform our future purchasing decision.”

To understand how you can fully connect your facility with Precor and Sony, visit Precor's official website .

Supplier: Precor UK
Frimley Surrey UK
Through the continual development and provision of premium fitness products and services, Precor can help you to achieve greater member satisfaction and maximum commercial success. Precor is part of the Amer Sports Corporation, one of the world's leading sports equipment companies, with other internationally recognised brands including Wilson, Atomic, Suunto, and Salomon.

Click here to visit Precor UK's leisure-kit listing

Connect with
View issue contents
Sign up:
Instant Alerts/zines

Print edition

Find the right products and services for your company
News search
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

+44 (0)1462 431385
The Health Agenda

Talking point – Healthy collaboration

The pandemic has highlighted the fitness sector’s role in protecting the health service. How can the industry make the most of this opportunity?
View feature>>
Catalogue gallery
Company profile
Incorpore Limited

Our vision is to create a fitter, happier and more productive workforce, now and for future generations.
View full profile>>

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Fitness jobs
Powered by
Self Employed Personal Trainer
Salary: Competitive
Company: Everyone Active
Self Employed Personal Trainer
Salary: Competitive
Company: Everyone Active
Swimming Teacher
Salary: Competitive hourly rate
Company: Everyone Active
Food and Beverage Manager
Salary: Competitive salary
Company: Everyone Active
Fitness news
Powered by
05 May 2021
Cancer patients to be prescribed exercise as part of new approach

A new pioneering approach looks to help cancer patients prepare for and respond to treatment by offering them a combination of exercise, nutrition and psychological support. Launched by Sheffield Hallam University’s Advanced Wellbeing Research Centre (AWRC) – and funded by Yorkshire Cancer Research – the new approach will provide tailored support and guidance for each individual in the programme.
05 May 2021
Peloton agrees deal with consumer safety agency for recall of treadmills following death of child

Peloton is recalling all of its Tread and Tread+ machines in the US, after striking a deal with the US Consumer Product Safety Commission (CPSC).
Diary dates
Powered by
16-20 May 2021
World health, fitness & wellness week

Raffles City Convention Centre
19 May 2021
We Work Well North EMEA

23-26 May 2021
Global Beauty & Wellness Exchange

Montage Deer Valley Park City
United States
Property & tenders
Powered by


To advertise your product and
reach over 57,000 leisure buyers
+44 (0)1462 431385

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd