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Salt Ayre boosts membership and becomes a flagship Matrix Fitness site after full refurb

Supplier: Matrix Fitness UK

More Matrix Fitness UK details
Salt Ayre Leisure Centre, run by Lancaster City Council, has received two brand new training areas for members – a gym and a Training Zone – following a full refurbishment. Doors reopened to the public in September 2022.

Both of these new areas have been equipped with a full suite of the latest Matrix Fitness equipment, making Salt Ayre Leisure Centre an impressive flagship showcase site demonstrating the very best of what Matrix Fitness has to offer.

“There were a few different factors that prompted the refurb,” said Rachel Williams, general manager, Salt Ayre Leisure Centre.

“We had a rapidly growing membership base, more ambitious income targets to meet and to accommodate this, needed to provide a state-of-the-art offering.”

“Due to this, we revised the centre's layout in order to better utilise the space and increase the amount of equipment available to our members. Essentially, we wanted to better the customer's existing offering and experience, while also attracting new members.”

The new gym and training zone are centrally positioned within the leisure centre, allowing both areas to become a central hub for visitors.

The installation included the latest, innovative equipment from Matrix Fitness, including the new Performance & Endurance Cardio range with touch-screen consoles, items from the Versa Strength range, the Magnum Dual Mega Rack equipped with functional training accessories and the pioneering Glute Trainer.

The overhaul also included a Connexus Perimeter rack – which optimises underutilised wall space and from which the team have introduced the Matrix Fitness MX4 and MX4 Active group training programming into its class schedule as well as the impressive 3D cycle studio now housing the Matrix Fitness CXC Indoor Cycles, for the feel of a real outdoor ride.

“The Matrix Fitness equipment really appealed to us,” adds Kyle Lewis, gym manager, Salt Ayre Leisure Centre.

“It fitted perfectly with the vision we had for the engaging, motivational and innovative training space we wanted to create. It’s added a whole new dimension to both the aesthetics and the offering we can offer for individual and group exercise options.”

“The support we received from the Matrix team has been second to none. They went above and beyond to not only advise on the equipment, but on branding, layout design, programming as well as the additional staff training they provided behind the scenes to upskill our team.”

The installation of the Matrix Fitness equipment, with considered layout and design to maximise the space, has allowed the centre to increase its training stations and exercise options for members, providing a more inclusive and impressive training zone.

“Since the refurb, our member engagement has drastically increased and our membership numbers have rocketed by just short of 200 net gain since re-opening,” Williams adds.

“The install went smoothly and the equipment is excellent. Working with Matrix Fitness has been a delight and we look forward to continuing a successful ongoing partnership with them.”

“This project has been a beacon of best practice across the local authority sector, a fantastic showcase of a local authority investing in a facility to better the offering for its community,” says Chris Porrino, area sales manager, UK – North & Scotland at Matrix Fitness UK.

“The team is already reaping the rewards of their hard work, both in membership numbers and customer feedback. We’ve enjoyed working with them to bring this project to life, and look forward to seeing its continued success as we continue our partnership for the future.”

To find out more about Salt Ayre Leisure Centre visit this link or to learn how Matrix Fitness can transform your fitness offering, visit Matrix’s official website.

Supplier: Matrix Fitness UK
Stoke-On-Trent Staffordshire UK
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out and sets new industry standards. Matrix provides equipment to facilities in all market sectors including private health clubs, hotels, local authorities, schools, professional sports teams and the uniformed services. We also offer a comprehensive backup support service, incorporating 2D and 3D CAD designs, marketing support and competitive warranty and maintenance contracts.

Matrix strives to offer equipment that will captivate your members, is easy to maintain and delivers the best return on investment. Our connected CV equipment offers the most complete connected solution available from personalised promotions to prescribing personalised workouts, helping you to reach your business goals; increase retention, build engagement, enhance differentiation, maximise ROI and boost revenue. We also offer a full strength range to address the spectrum of end-user needs, from fixed resistance to plate-loaded equipment.


Click here to visit Matrix Fitness UK's leisure-kit listing

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