Sunday 31 May 2020 | fitness-kit.net: The search engine for fitness buyers

Advertorial
Bicester hotel opens purpose-built performance facilities to attract new target audience

Supplier: Matrix Fitness UK

More Matrix Fitness UK details
The Performance Gym has been equipped with premium equipment from Matrix Fitness
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.

As well as a Performance Gym, there will be an outdoor 500m grass running track, a custom-made 200m swimming lake and an assault course.

The Performance Gym has been equipped with premium equipment from Matrix Fitness, appealing to the training enthusiast, amateur sports person and professional athletes and elite teams looking for a facility that can be used for goal or sports specific training.

Simon Banwell, Health Club and Spa General Manager, explains: “After our hotel gym refurbishment five years ago, we recognised that fitness was fast evolving, thanks to technology, the popularity of functional training and ‘training like an athlete’, and although we have a fantastic gym at the hotel site we saw an opportunity to compliment, yet enhance our current offering with a separate, truly performance-led centre to encourage those fitness enthusiasts and athletes who are really serious about their training.”

Matrix Fitness had a long-standing rapport with the site, having already been chosen as the supplier for their hotel gym refurbishment. However, the Performance Gym was a self-contained project, with the highest quality required when it came to service, support and products and the team put the work out to tender.

“The Performance Gym is its own entity. It’s a new build across the opposite side of the estate and will house its own team, reception and café.” Banwell continues. “As a brand-new project, we consulted with a number of suppliers but Matrix Fitness still came out on top due to their fantastic customer service, the quality and diversity of their equipment and their knowledge of gym layout and design.”

The Performance Gym meets the demands of the current market trends with functional equipment, free weights and performance-centric kit. The site includes the Matrix S-Drive and S-Force performance trainers, Magnum half and full racks, dual adjustable cables, Magnum plate loaded equipment, breaker benches and bespoke track flooring for ‘strong man’ activities and functional-focused training. On the second floor, a space has been designed for movement screening, small accessory functional training and 1-1 personal training.

“Our aim is to create a community,” Banwell explains. “Facilities with a focus, in our case a high level of performance, can grow an engaged community with shared interests, goals and attitudes. We have consulted with experts to create an impressive, functional, premium training space that is forward-thinking in meeting the fitness trends and demands of our members.”

Nigel Tapping, Head of Spa and Hospitality, Matrix Fitness UK adds: “At Matrix, we aim to be a partner to our customers, not just an equipment supplier. We strive to support the entire design and build, right the way from concept to completion.”

“Premium fitness suites and versatile gym designs are playing an increasingly vital role in the hospitality sector but The Bicester Performance Centre has taken this trend one step further with this performance-led facility, separate to its hotel gym. This new gym will attract a new audience; the highest level of fitness enthusiast. The team have been forward-thinking and innovative, and the result is an impressive, cutting-edge facility.”

Paul Morgan, Bicester Hotel and Spa General Manager, adds: “These fantastic new facilities will enhance our current offering which include bedrooms, suites, restaurants, bars and conference and event rooms which will ensure Bicester Hotel and Spa will be in a league of it’ own for team building and sports associations.”

The Bicester Performance Gym was completed in March 2020 and was due to open in April 2020 but in accordance with Government guidelines around Covid-19, remains closed until further notice. To find out more visit www.bicesterhotelgolfandspa.com or to discover how Matrix Fitness can help transform your offering visit www.matrixfitness.co.uk


Supplier: Matrix Fitness UK
Stoke-On-Trent Staffordshire UK
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out and sets new industry standards. Matrix provides equipment to facilities in all market sectors including private health clubs, hotels, local authorities, schools, professional sports teams and the uniformed services. We also offer a comprehensive backup support service, incorporating 2D and 3D CAD designs, marketing support and competitive warranty and maintenance contracts.

Matrix strives to offer equipment that will captivate your members, is easy to maintain and delivers the best return on investment. Our connected CV equipment offers the most complete connected solution available from personalised promotions to prescribing personalised workouts, helping you to reach your business goals; increase retention, build engagement, enhance differentiation, maximise ROI and boost revenue. We also offer a full strength range to address the spectrum of end-user needs, from fixed resistance to plate-loaded equipment.

Web: www.matrixfitness.co.uk

Click here to visit Matrix Fitness UK's leisure-kit listing


Connect with
fitness-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Software

Soft power

Staying connected to members is essential during closures. Software companies tell us how they’re helping clubs to engage
View feature>>
Catalogue gallery
 
Company profile
 
Lemi by Brusaferri

Lemi offers both classic and wooden beds and high-perfomance wet and dry spa equipment.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Fitness jobs
Powered by
leisureopportunities.com
Personal Trainers
Salary: Self Employed
Location:Nationwide, United Kingdom
Company: Everyone Active
More>>
Train as a Les Mills Instructor
Salary:
Location:Nationwide, United Kingdom
Company: Les Mills
More>>
General Manager
Salary: Competitive
Location:Leeds, West Yorkshire, UK
Company: Xercise4Less
More>>
General Manager
Salary: Competitive
Location:Dundee, Dundee City, United Kingdom
Company: Xercise4Less
More>>
 
Fitness news
Powered by
leisureopportunities.com
30 May 2020
Fitness industry unites for first #BeActiveHour, including workout with Bear Grylls

The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free one hour workout at 5.00pm CET/3.00pm GMT.
More>>
29 May 2020
PureGym joins push to engage non-members with free online platform

PureGym has become the latest fitness operator to deploy a digital offering in a bid to increase visibility and engage with non-members during the COVID-19 lockdown.
More>>
 
Diary dates
Powered by
leisurediary.com
04 Jun 2020
Active Uprising

Manchester Central Manchester
United Kingdom
More>>
06 Jun 2020
Welsh Fitness Expo

Cardiff City Stadium Cardiff

More>>
10-12 Jun 2020
Piscina & Wellness Mexico

Centro Citibanamex Mexico City
Mexico
More>>
 
Property & tenders
Powered by
leisureproperty.com
Unique partnership opportunity to develop an outstanding health & wellness retreat
Location: Greywell, Hampshire
Company:Barnsgrove Health and Wellness Club
More>>
Opportunity to Operate Allestree Park Golf Course
Location:
Company: Derby City Council
More>>
Sale of Exceptional Development Site: Portugal's first truly holistic wellness retreat
Location:
Company:Cadavais Investimentos Turisticos
More>>

 

To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd