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James Moffat
Core Health & Fitness has appointed James Moffat as UK national sales manager.
In his new role, Moffat, who has almost 14 years experience in the commercial fitness industry, will be responsible for creating sustainable sales growth for the business.
Coming from a Sports Development and Coaching background, Moffat has spent his career cultivating strong working relationships and, according to a release, has 'regularly contributed to the success of company initiatives', in 2015 he was responsible for organising all dealer activities and functions, generating $26m for the company he was working for at the time.
Most recently, Moffat was responsible for building and developing strategic European business frameworks through direct and distribution model sales.
Peter Webb, VP of EMEA Sales at Core Health & Fitness, said: "James is a strong addition to the team, allowing us to focus on key aspects of growth within our UK direct operations. His knowledge and industry experience provide a great opportunity for him to lead our team and maximise Core's potential, utilising our strong four brand offering of the Star Trac, Stairmaster, Nautilus and Schwinn product range."
Moffat said: "The fitness industry is such an exciting place right now. Users are much more well informed on health and fitness than ever before and the advances in digital and wearable technology has evolved the whole landscape of fitness. I look forward to being part of the Core team delivering world class brands to help drive change."
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Supplier: Core Health & Fitness
High Wycombe Buckinghamshire
UK
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.
We offer the commercial fitness and health club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and more recently Throwdown® for functional fitness.
Web: www.corehandf.com
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SIBEC
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