Thursday 28 March 2024 | fitness-kit.net: The search engine for fitness buyers

09 Jun 2023

Edeniste launches active wellbeing fine fragrances backed by neuroscience

Supplier: Edeniste

More Edeniste details
Users pick one of seven perfumes before choosing an active essence
photo: Edeniste
Edeniste is a new fragrance brand infusing scientifically proven molecules into an active fine fragrance collection, proven to improve emotional wellbeing.

“My aspiration has always been to bring emotional wellbeing to people, but when I looked into the fragrance industry, I found that this need wasn’t being addressed,” says Edeniste founder Audrey Semeraro. “There was a gap in the market.

“Edeniste is the first perfume with active molecules, offering a ‘psycho-physiological effect’ – an emotional fragrance experience offering greater wellbeing.”

Following input from leading neuroscientists and a partnership with Japanese fragrance company Takasago, the brand has created a two-step olfactory process.

First, users pick one of seven active wellbeing fine fragrances – called Eau de Parfums – formulated to regulate and rebalance stress levels, each one containing a patented olfactive compound proven to have a regulating impact on mood.

Scents include Rose Délice, Vetiver Imaginaire, Jasmin Cruel, Néroli Sensuel or the Eau de Parfum Intense: Vanille Irresistible.

Next, consumers pick one of Edeniste’s six Lifeboost active essences that have been proven to enhance and stimulate areas of the brain; Happiness, Energy, Dream, Wellbeing, Relax and Seduction.

The new products have been proven to have a positive effect on olfactory pathways and limbic system following extensive testing by neuroscientists. After monitoring users’ heartrate, electrodermal activity, blood flow, skin conductance and muscle tension, the results indicated Edeniste’s active essences had a positive impact on the physiological responses.

Semeraro continues: "Shaped like two round drops – representing nature and science – your two chosen Edeniste bottles nestle in the palm of your hand in the shape of the number 8, the symbol of infinity. Becoming aware of our inner self and how it balances with our outer self is the foundation for good physical and mental wellbeing.

“As the first fine fragrance brand to create active wellness fragrances, our mission is to make people feel good. With this in mind, Edeniste would certainly look for like-minded partners in the luxury spa and wellness industry, especially those combing both wellness with science and therapies.”


Supplier: Edeniste
UK
Edeniste has brought together the highest level of experts in the world of olfaction and neuroscience, to create a new category in perfumery: Active wellbeing fine fragrances. These are combined with its innovative Lifeboost® active essences that have been tested physiologically and proven to improve emotional wellbeing. Edeniste, together with some of the world’s leading neuroscientists at the cutting edge of olfactory research, has singled out olfactive molecules that have a proven impact on an individual’s olfactory pathways and limbic system; using various scientific methodologies including fMRI, EEG Analysis, Biosensors test and Saliva testing. Now for the first time in fine fragrance, Edeniste has fused these molecules which are supported by 35+ years of research, with world-renowned perfumers and the Japanese fragrance house Takasago to create this stunning collection of Eau de Parfums and exclusive active essences called the “Lifeboost®”.
Web: https://www.edeniste.com/

Click here to visit Edeniste's leisure-kit listing


Connect with
fitness-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Wellness

Well at work

As absenteeism continues to take a huge economic toll, with musculoskeletal problems and poor mental health the biggest issues, can workplace wellness really make a difference, asks Kath Hudson?
View feature>>
Catalogue gallery
 
Company profile
 
Physical

Physical is the UK’s go-to, one-stop shop for commercial grade fitness equipment and flooring, with over three decades’ experience in functional training and free weights, small group training and group exercise.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Fitness jobs
Powered by
leisureopportunities.com
Contract Customer Services Manager
Salary: £27,500 - £28,500pa
Location:Horfield, Bristol, UK
Company: Everyone Active
More>>
Swim Teacher
Salary: Competitive
Location:Basildon
Company: Everyone Active
More>>
Recreation Assistant/Lifeguard (NPLQ required)
Salary: 9.50 ph
Location:Basildon
Company: Everyone Active
More>>
Team Leader
Salary: Competitive salary, excellent benefits
Location:Basildon
Company: Everyone Active
More>>
 
Fitness news
Powered by
leisureopportunities.com
28 Mar 2024
4Global and UK Active launch private sector health club benchmarking

The first annual Private Sector Benchmarking report was released today (27 March). A collaboration between UK Active and 4Global, the aim of the research is to provide accurate insight into the state of UK-based private sector health clubs.
More>>
27 Mar 2024
Egym snaps up Hussle as it moves to dominate the corporate wellness market with its Wellpass product

Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based aggregator, Hussle.
More>>
 
Diary dates
Powered by
leisurediary.com
08-09 Apr 2024
Medical Wellness Congress

St. Martins Spa & Lodge Frauenkirchen
Austria
More>>
11-14 Apr 2024
FIBO Global Fitness

Exhibition Centre Cologne
Germany
More>>
22-24 Apr 2024
UK Aufguss Championships

Galgorm Resort York

More>>
 
Property & tenders
Powered by
leisureproperty.com
30 acres at Clays Lane, Debden Green, Loughton
Location: Loughton, IG10
Company:Knight Frank
More>>
Tender: retail units at The Engine Yard, Belvoir Castle
Location: Grantham, Leicestershire
Company:Belvoir Castle
More>>
To Let – Potterne Park Sports Ground
Location: Verwood, Dorset
Company:AVISON YOUNG
More>>

 
To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd