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The BugWorld Experience, a £3.8m ($6.2m, 4.3m euro) visitor attraction which opened at Liverpool's Albert Dock in August 2009, uses a five minute film to introduce visitors to the experience and improve the reputation of bugs.
Set within a wasp's nest, visitors watch Centre Screen's show, which is told by a wasp and gives an amusing take on life from a bug's point of view.
The client brief was to provide an engaging, intelligent, surprising and entertaining six minute immersive experience, giving bugs some rare good PR, and backing up the attraction's message that without bugs the human world would grind to a halt.
"To give visitors a bug's eye view, images were digitally separated, duplicated and manipulated to create a myriad of dramatic scenes," said Dave Postlethwaite, director of Centre Screen. "Highly sophisticated post-production techniques transformed television format footage onto a wide-screen, 120 degree panoramic sequence."
(For more information, please see AM4/2009 Multimedia and AV feature)
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