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Arena recently worked on Bath Rugby’s new grandstand at the club’s historic Rectory ground
photo: Arena Group
“There’s definitely a trend emerging as an increasing number of facility operators and event organisers are opting for temporary infrastructure when creating – or improving – fan experiences,” says Dave Withey, marketing director at Arena Group.
Arena is fresh from completing an ambitious project at London’s O2 Arena, where the company’s new I-Novation temporary building helped transform O2 into a tennis venue capable of hosting the Barclaycard ATP World Tour Finals – during which Andy Murray cemented his World no 1 ranking spot (see Sports Management 2016 Issue 128).
Arena also recently worked on Bath Rugby’s new grandstand at the club’s historic Rectory ground – and the company’s contribution went beyond merely installing the 14,000 seats.
“The work we did at Bath involved refurbishing an environmentally sensitive site and creating a facility fit for elite level rugby,” Withey says.
“The Rectory ground’s renowned West Stand now combines permanent substructure with a semi-permanent seating grandstand – incorporating custom media and camera platforms and team dugouts. We were able to offer a unique stand at a fraction of what a club could expect to pay for a new stadium.”
To help cater for the increased demand for temporary structures, Arena Group recently acquired RIM Scaffolding – a specialist event scaffolding provider – to help expand the services it can offer for sports venues and event organisers.
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Supplier: Arena Group
The Arena Group specialises in complete event overlay design and management solutions, creating bespoke temporary venues for sports and cultural events across the globe.
The Arena Group portfolio includes; Arena Seating, Arena Structures, Arena Scaffolding, Arena Interiors, Arena Overlay, Well Dressed Tables, Spaceworks and Harlequin.
Web: www.arenagroup.com
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