 |
 |
|
|
|
 |
Operators use Keepme to engage with their members and prevent member loss
Keepme, a new AI tool for healthclubs, is set to increase member retention for gyms and health clubs.
It provides an intelligence-based approach to member-retention and works by analysing individual member data. That data is then applied to an algorithm which generates a score showing the member's risk of leaving.
The algorithm is capable of identifying patterns of behaviour conducive with membership exits, and is designed to provide operators with in-depth and actionable insights, enabling them to re-engage the member to prevent the loss.
Stats, published by IHRSA, show that member subscriptions generate more than 80 per cent of the fitness industry's revenue, reportedly worth £68bn, with annual membership retention at less than 60 per cent it is vital that clubs have retention strategies in place.
Ian Mullane, Keepme founder, says: "We identified that membership retention is a primary factor in the continuing financial viability of a fitness business. It's also one of the most resource intensive and time consuming to manage a daily basis.That's why we've designed the Keepme tool - to revolutionise the approach to keeping customers and maximising revenue streams effectively."
|
 |
|
|
|
Connect with
fitness-kit.net |
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
HCM directory
If you’re in procurement, the HCM directory is part of a network of resources designed for you that includes www.HCMmag.com/CompanyProfiles
View feature>> |
|
|
|
| |
 |
|
Les Mills UK
For more than 50 years Les Mills has been leading the way in fitness. We produce 22 group fitness programmes, backed by science, to be experienced in club or at home via Les Mills+
View full profile>> |
|
|
 |
To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or
email [email protected] |
|
|
|
|
|
To advertise your product and
reach over 57,000 leisure buyers
call +44 (0)1462 431385 |
|
|
