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Double capacity at peak times by running 30-minute high intensity classes
Consumers today want their fitness shaped around them – from the pedals up. Optimising your timetable to meet your customer needs can have a profound effect – reinvigorating your offer and giving you the competitive edge.
1. Give people more of what they want
Ensure your timetable provides opportunities for members to participate in a mix of the three main cycling experiences:
• Fitness – for people who want to build basic fitness, or anyone seeking a solid low impact cardio workout one to three times a week
• Performance – for those seeking high intensity, shorter workouts that provide great results in a short time
• Exertainment – for those (usually young) people looking for a different type of experience.
The perfect mix for your club will depend on your demographic. For a younger membership, upweight your performance and exertainment classes.
2. Add shorter classes
Double capacity at peak times by running 30-minute high intensity classes. These can be a real drawcard for millennials (18 to 34 years old).
3. Schedule for your customers – and use virtual workouts
Customers expect immediate satisfaction and want your schedule to adapt to theirs, not the opposite. Research shows that “convenient schedule times” are a major driver of group fitness attendance globally, and a primary reason for the success of boutique clubs.
On a typical day at a SoulCycle studio, members can choose between five classes before 10.30am. Clubs like this offer 80-100 cycling classes every week.
To compete with that frequency (and not drive up your instructor costs), consider using live workouts with virtual classes in off-peak slots.
Schedule virtual classes as often as you can to maximise studio use. The benchmark for excellence in a multi-activity club is 40 live and 40 virtual cycling workouts.
For these and more insights on how to maximise your cycle studio book your free space at a Les Mills Insight Series Seminar - Indoor Cycling: The Missed Opportunity today or for more information contact: [email protected]
References
1. IHRSA, CLUB INTEL REPORT 2015
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Supplier: Les Mills UK
London
UK
Les Mills is the creator of 20 fitness programs spanning weights-based exercise to cycling, dance, yoga, high-intensity interval training and children’s physical activity. BODYPUMP™, BODYCOMBAT™, RPM™ and LES MILLS GRIT™ are examples of the LES MILLS™ programs available in 17,000 licensed clubs around the globe. Every week millions of people build their fitness with Les Mills. Independent research shows that those attending LES MILLS classes come to their club at least two times more each week than others* and 93% of LES MILLS class attendees recommend their current facility to their friends and family.**
LES MILLS workouts can also be experienced beyond gym walls with the LES MILLS On Demand online streaming service.
Learn more about Les Mills here: www.lesmills.com/uk
Web: www.lesmills.com/uk
Click here to visit Les Mills UK's
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