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Venue Solutions and YourDay Video Technologies have secured a world first deal with The Tussauds Group to deliver the YourDay in the Park system to the Alton Towers theme park in Staffordshire.
When visitors enter the park, they will be given an RFID-enabled wristband. By wearing the band throughout their visit, they will be identified and videoed by cameras on every ride they experience.
These video clips will be digitally stored and retrieved, and later the same day visitors will be able to pick up a personalised DVD. This will contain 30 minutes of professional footage of the overall Alton Towers park in action, including actual, full-motion video footage of the visitor's own experience during the day.
Andy Davies, Tussauds' Commercial Services Director says: “The Tussauds Group vision is to create 'Magic Moments' for our guests and the partnership with YourDay and Venue Solutions will allow them to take away the memories of their 'Magic Moments' at the end of their stay with us.
“Our business is built on innovation and we are delighted to be the first attraction in the world to implement such an exciting proposition.”
Al Page, CEO of YourDay commented: “We are delighted to have secured this landmark contract with The Tussauds Group. Venue Solutions is our technology partner in this project and we acknowledge their outstanding contribution to the deal.”
The system is planned to go live in April 2007, with the DVD's available at a price below the £20 mark.
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BLK BOX
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