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Company profile

Absolute Performance Ltd
Unit 17 Waterside Business Park
Lamby Way
Tel: +44 (0) 29 2036 2664

Tony Buchanan, Managing Director

About us
We’re setting the standard in equipment solutions. Whether creating a facility from scratch, refurbishing or needing help to source equipment or flooring, we’ll take the hassle away, providing the right solution on budget. Tackling projects of all shapes and sizes, we provide: • Independent specialist advice with a professional and personal approach • World-class strength equipment that suits your needs • Unrivalled service and support throughout your project, and beyond.

Product range and services
AP provides a full range of strength equipment, including: • IWF Accredited Werksan, one of the world’s leading manufacturers of Olympic weight training equipment. • Branding options available. • Europe’s official distributor for DC Blocks • Our own AP Series strength equipment , fully customisable. • The AP Functional Series – custom designed rigs and boxing rings to foam rollers and soft plyometric boxes. AP Flooring Solutions: • AP Heavyweight Flooring – heavy duty rubber for dropping & lifting • AP Turf – a range of temporary and permanent turf solutions for a variety of uses.

Key customers
We work across all sectors – schools, universities, colleges, professional sports clubs, institutes of sport, public and private health clubs and armed forces. Examples include Fitness Garage, Cardiff Blues, England Rugby, Cambridge University, easyGym, Royal Grammar School Newcastle, Stoke City FC and Essex County Cricket.

Plans for 2016
To continue to provide our customers with the level of consultation and product choices that provides them with hassle free facilities, that are both fit for purpose and within budget.
In January 2016 introducing two new packages for existing and new customers alike: Absolute Performance Kit Coaching: customers can now book complete training packages to help those using the equipment get the most out of their new gym facility.
The AP Equipment Health Check: offer a range of fixed-fee preventative maintenance packages depending on how often customers would like their equipment checked or if they have any particular service requirements.

Shows attending in 2016
FIBO Global Fitness, Independent Schools PE Conference, Elite Sports Performance Expo, UKSCA Annual Conference

Key personnel
Tony Buchanan, Managing Director
Simon Britton, National Sales Manager
Sian Buchanan, Director

“This new training area, designed and supplied by AP, enables our sporting teams, community clubs and schools to benefit from a first-class facility and equipment, which will ultimately help them train better and reach their full potential. It’s a unique space that is going to make a huge difference to the training options available to the sportspeople of the University and the wider Cambridge community.”
Karen Pearce, Acting Director of Sport at the University Of Cambridge.
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19 Mar 2019
Gym Group and PwC report shows number of low-cost gyms could double by 2026

The Gym Group has tackled investor chatter about stagnation in market penetration by collaborating with PricewaterhouseCoopers (PWC) to release an independent report showing the number of low-cost gyms could double by 2026 to between 1200 and 1400 locations.
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Diary dates
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27-28 Mar 2019
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