Monday 21 August 2017 | The search engine for fitness buyers

27 Jul 2017

Boutique cycling concept One 10 opens in London

Supplier: One 10

More One 10 details
One 10 has been created by former 400m Olympic athlete Tim Benjamin
Cycling studio One 10 has launched in London’s Marylebone, offering two classes under one roof: Paceline and Nirvana.

One 10, which is named after the optimum RPM (revolutions per minute) for indoor cycling, is a 5,000sq ft (465sq m) studio that has been created by Tim Benjamin, former 400m Olympic athlete and founder of gym franchise, The Fitness Space.

Paceline is an intense performance-based workout whereby each rider’s statistics are tracked via a digital system. Statistics are monitored and visually displayed in real-time during the class, and also feed into individual’s profiles available through the One 10 app.

Nirvana is an experience-driven party ride. Playlists are matched with fun, high-energy body movements to create a carnival vibe. This class is less focused on statistics and more on the experience.

Statistics from both classes feed into each rider’s profile and their overall score. Branded clothing will be awarded as riders reach set milestones in their training.

Each class can accommodate 30 people and lasts 45 minutes, with more than 50 sessions on offer every week. Classes cost £20 (US$26.3, €22.4) each or users can buy sessions in blocks of five for £95 (US$124.9, €106.6) or ten for £180 (US$236.6, €201.9).

Benjamin said: “We’re here to break boundaries in studio cycling. With One 10, every rider will have an engaging, multi-platform experience and connect with a like-minded community. It’s a network that tracks, rewards and motivates every rider.”

The studio has partnered with supplier Technogym.

Steve Barton, Technogym UK managing director, said: “We are excited to be partnering with Tim Benjamin and One 10 for this innovative boutique offering in London. Cutting edge technology is at the heart of Technogym’s equipment, and we are proud to power One 10 with our Group Cycle Connect solution to help create a fully immersive digital experience for participants.”

Supplier: One 10
London UK
Because there's nothing else like it. Addictive, exciting and incredible for fitness. All powered by very clever technology that puts a whole new spin on things. With One 10, you're part of an adrenaline-fuelled community, always spurring each other on to push that little bit harder.

Click here to visit One 10's leisure-kit listing

Connect with
View issue contents
Sign up:
Instant Alerts/zines

Print edition

Find the right products and services for your company
News search
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

+44 (0)1462 431385
People profile

Martin Gibala

The creator of the 'one minute workout' on the benefits of short duration exercise
View feature>>
Catalogue gallery
Company profile
Fireco Ltd

Fire Safety Products & Systems.
View full profile>>

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email
Fitness jobs
Powered by
Personal Trainers
Salary: 100% of your PT earnings
Location:Tottenham Hale, London, United Kingdom
Company: The Gym Group
Personal Trainers
Salary: 100% of your PT earnings
Location:Redhill, Surrey, United Kingdom
Company: The Gym Group
Personal Trainers
Salary: 100% of your PT earnings
Location:Bedford, United Kingdom
Company: The Gym Group
Personal Trainers
Salary: 100% of your PT earnings
Location:Barking, London, United Kingdom
Company: The Gym Group
Fitness news
Powered by
17 Aug 2017
Gym membership business model has made operators 'lazy', says Rod Hill

Gym and health club operators need to engage with their members and focus on customer service to help them retain numbers.
18 Aug 2017
Basic-Fit on track to open 100 gyms this year

European low-cost gym chain Basic-Fit is on target to open 100 clubs this year after it reported revenue growth of 26 per cent in the first six months of 2017 to €156m (US$183.2m, £142.1m), up from €124m (US$145.6m, £113m) during the same period in 2016.
Diary dates
Powered by
31 Aug - 02 Sep 2017
18th Annual IHRSA / Fitness Brasil Latin American Conference & Trade Show

Transamerica Expo Center Sao Paulo
03-04 Sep 2017
Professional Beauty Johannesburg

Gallagher Convention Centre Johannesburg
South Africa
09-10 Sep 2017
FitPro Live 2017: Chain Reaction

CitySport London
United Kingdom
Property & tenders
Powered by
Mepal Outdoor Activities Centre - Partnership / Investment Opportunity
Location: Cambridgeshire
Company:East Cambridgeshire District Council
Invitation to tender - Management of Rosliston Centre
Location: Rosliston, South Derbyshire
Company:South Derbyshire District Council
For Sale / To Let Outdoor Pursuits Centre


To advertise your product and
reach over 57,000 leisure buyers
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd